ANM
Creative Media Specialist
ANM’s Creative Media Specialist will play a critical role in Marketing, Sales, End-user Adoption, and will focus on creating opportunities for new revenue streams.
The Creative Media Specialist will play an integral role and have a direct impact on mission-critical business objectives.
Marketing
The Creative Media Specialist will take an innovative approach in supporting ANM’s internal marketing team. The primary objectives include managing and maintaining the corporate website, content creation, web development and design, graphic design, and overseeing all internal photography and videography projects.
Sales Support
The Creative Media Specialist will support pre-sales and post-sales practices by creating unique graphical renderings, drawings, and imagery of of proposed and deployed solutions. ANM’s engineering team will use the visual resources to better plan for installation, saving time and resources. ANM’s sales team will use the imagery to provide customers with a visual representation of the final solution, setting ANM apart from the competition while increasing sales and revenue.
End-User Adoption
The Creative Media Specialist will solidify customer relationships by creating unique visual references and documentation allowing the customer to get the most out of their investment. Additionally, the Creative Media Specialist will provide live, solution-specific training and instruction for audiovisual deployments.
Marketing
The Creative Media Specialist will take an innovative approach to support ANM’s internal marketing team. The primary objectives include managing and maintaining the corporate website, improving ANM’s online presence, providing graphic design support, and overseeing all internal photography and videography projects.
Website Management and Online Presence
- Web design and development
- UI/UX Changes and updates
- Content management
- Content creation – Video, textual content
- Security and code/framework updates
- SEO and Google listing management
- Create strategic plan of attack to improve and optimize ANM’s online presence
Marketing Support
Requires a full understanding of the official ANM Brand Manual with hands-on experience. Marketing support includes, but is not limited to:
- Invitations
- Sales Sheets
- Graphic Resources
- Marketing Collateral
- Innovative ideas
Videography and Photography
- Internal events and promotions
- Professional Headshots
- Video creation for branding/marketing
- Video testimonial production – to drastically improve ANM’s online presence
Sales
ANM is known for providing technologically complex networking solutions and has recently established a strong presence and reputation for deploying innovative audio-visual solutions. This newly created role will supplement ANM’s sales processes and solutions with a professional visual representation and understanding of the technology, resulting in more awarded opportunities and increased revenue. In addition to increased revenue from residual and referral business, this position will increase profits by eliminating substantial amounts of engineering time.
Pre-Sales
The Creative Media Specialist will have a direct impact on the pre-sales process which will lead to higher closing percentages and decreased time spent by engineering and installation. The primary objectives include creating a visual representation of the complete solution, providing a more comprehensive understanding of the technology from an internal perspective and client perspective.
On-Site Consultation
The position will provide walk-thru support with Sales and Engineering, providing creative ideology. Imagery and measurements will be captured during the visit and translated into usable documentation which will support the engineering process. Engineering and installation teams will realize a substantial decrease in hours spent by utilizing and following the visual documentation. In turn, client expectations will be managed accordingly.
Visual Resource Development for Sales Support
Photography, graphic design, and line drawings will be included in the scope of work and used to assist sales efforts and provide a visual representation of the complete solution.
- Composite imagery using stock images of recommended equipment and photos to be taken on location. This will provide the customer a complete understanding of the solution’s appearance and aesthetics.
- Line drawing overlays using photos taken on location. Requires creative approach to effectively communicate with the engineers, sales teams, Installation team, and the clients.
Post-Sales
The Creative Media Specialist will play an important role in achieving a successful deployment of complex audio-visual solutions. Creating the tools to help customers understand and fully utilize their technology investment will result in valuable ongoing partnerships. This methodology creates a trusted brand and opens the doors to additional opportunities within each account. Most, if not all, audio-visual solutions are fully scalable providing future opportunities, but also have the potential for obtaining managed services contracts.
Engineering Support
The Creative Media Specialist will create graphic documentation to support engineering and installation process. This includes installation maps, line drawings, equipment placement, and measurements.
Customer Support
The Creative Media Specialist will provide customers with creative and comprehensive resources to understand and maximize their technological investment. Resources include:
- System documentation and best practices
- As-built drawings
- Training and supports tools such as video tutorials
End-User Adoption
The Creative Media Specialist will solidify customer relationships by creating unique visual references and documentation allowing the customer to get the most out of their investment. Additionally, the Creative Media Specialist will provide live, solution-specific training and instruction for audiovisual deployments.
End-user adoption with focus on audio visual
ANM provides complex, cutting-edge AV solutions utilizing a variety of devices and platforms. Technologies include Crestron, Extron, Vaddio, QSC, PixelFlex, and more. Along with providing Cisco EUA services, we are now qualified to provide training for custom-built non-Cisco solutions. End-user adoption and creative services will include interactive in-person training, documentation creation, and video tutorial creation.
- Conference Rooms – Zoom and Microsoft Teams are popular platforms for conference rooms. ANM creates custom solutions depending on the needs of the customer. Each solution is unique and requires specific training and demonstration.
- Hybrid Classrooms – Each custom-built classroom has a unique infrastructure that requires custom-built training and end-user adoption.
- Digital Displays and Digital Signage: Indoor/Outdoor – Digital displays and signage are used for a variety of applications. Many deployments utilize the unique software to serve custom content and graphics. Creating resources for the customer to understand their platform is necessary for a successful project.
Current Projects and Opportunities
that need a Creative Media Specialist
Creative Initiatives Helped Win
San Juan Regional Medical Center
SJRMC relied heavily on drawings and diagrams outlining the placement of equipment for each room prior to committing to the four conference rooms. Currently, we are working to build an additional six conference rooms. The CIO has required similar graphics to be created. This initiative helped support the sales process and played an essential role in securing the project. Additionally, ANM saved time and money during the engineering and installation process by having graphical resources to assist installation.
Project Total Amount (10 Conference Rooms)
Project Services Amount:
Hour Saved for Engineering & Installation:
Training, Support, and EUA will be needed at
Northern New Mexico University
NNMC will require training for 20 hybrid classrooms. ANM will be installing like-solutions with unique configurations in each room. Currently, the engineers and installers will provide only a general overview of the systems, but a more comprehensive end-user adoption strategy might be required. This project is CARES funded and successful deployment is necessary for future opportunities.
Project Total Amount
Project Services Amount:
Design Drawings & EUA included in RFP for
University of New Mexico – Gallup
ANM Enterprise has responded to an RFP that includes significant AV initiatives. The response includes 250 hours for line drawings, as-builts, technical documentation, and end-user adoption. These hours are a direct revenue stream and will be essential for a successful project. The Creative Media Specialist will play an integral role in the project if won.
Project Total Amount
If You’re Interested…
I know a guy
Qualifications and Experience
I have ideas.
ANM – Specific
- Experience with ANM’s Salesforce process
- Experience with the Sales and Engineering processes
- Experience with ANM’s Quoting process
- Several years of Creative Media Development for ANM – Graphics & Photography
- Experience with managing and operating ANM’s Website
Graphic Design, Photography, Videography
- Adobe Suite: Photoshop, Illustrator, InDesign, Premiere, Media Encoder
- Line Drawing/As-built Software
- Professional Photography – Shooting and Editing
- Professional Videography – Storyboard, Shooting, Editing
- Content Creation – Text and Video
- Professional Photo & Video Equipment
Web Development & Design
- PHP, MySQL, HTML, CSS, JS, WordPress
- Site Architecture
- Database Management
- Server Deployment and Management
- Content Management System (CMS) Technology
Thank You!
